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Mars

Futureproofing Mars and improving life for 350k cocoa farmers

When you’re the largest chocolate company in the world but the cocoa supply chain is in crisis, how can you turn instability into a sustainable future and faster growth?

Our approach

Mars Wrigley is one of the chocolate industry’s leading players and chocolate is the company’s biggest revenue source. The health of the cocoa supply chain impacts every part of the business. But it’s under threat and the future of the cocoa industry is unstable and uncertain.

To secure future growth, and ensure the cocoa business is driving Mars towards its 2050 net zero target, Mars set a bold ambition to reshape the future of cocoa. We worked with the business to help push the thinking, moving from five to 10 years to 30 years into the future. Our mission was to help the team understand the world of 2050 and work backwards to define a bold and inspiring cocoa sustainability vision, plus a clear strategy for implementation.

Mars

We worked with diverse experts and stakeholders to bring to life potential scenarios for 2050, with clear implications for the Mars Cocoa Enterprise. We created distinct, human-centric scenarios that make the far future tangible, engaging and actionable, and aligned stakeholders on how to prepare for 2050 and unlock key opportunities. We used the insight to guide a cross-functional group on a bold and inspiring vision, strategic pillars and the critical shifts required to live it.

The result is a north star: a cocoa sustainability strategy with high alignment, engagement and ownership across the business. Mars has committed to making uncomfortable but progressive decisions, securing growth and lasting value across the supply chain.

Mars
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The impact

The cocoa sustainability strategy is impacting Mars’ entire global supply chain and will improve the lives of cocoa farmers around the world.

350k
farmers’ lives improved

Sophie Little, Executive Director

Contact Sophie at sophie.little@wearemagnetic.com to discuss how we can help you answer big questions and design a better future for your business, your people and the planet.

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