Loyalty scheme apathy: can you ever win back lost customers?
9 great stories to inspire you when optimism has left the building
Interview with Edwina Dunn OBE
Newton Acquires Magnetic
The Magnetic Innovation Festival
Magnetic is now a B Corp
Press Release: Magnetic becomes B Corp
Think big, start small, start now
We know business storytelling at scale can move people. A good story, told well, can persuade people to act. Persuasion is the centrepiece of business activity. It can convince consumers to buy a pro…
Moving from what’s possible to what’s optimal
The first rule of pricing is: you do not talk about pricing
Digital transformation never ends. The world keeps changing.
Building a better workplace: Magnetic Circle
How we launched Vogue Business
