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NewHuman
 
New
Human
NewHuman

New
Human

NewHuman
NewHuman

Our approach to AI:

Work isn't AI instead of human

It isn't just AI plus human

It’s NewHuman: redesigning how teams and AI work together to deliver more impact

AI is reshaping how we work. But organisations are moving tech-first and hitting a wall. Thinking human-first delivers a faster route to measurable impact.

Look at our workflow bottlenecks and tell me how to fix them

Review this data. What should we prioritise this quarter?

AI is reshaping how we work. But organisations are moving tech-first and hitting a wall. Thinking human-first delivers a faster route to measurable impact.
AI is reshaping how we work. But organisations are moving tech-first and hitting a wall. Thinking human-first delivers a faster route to measurable impact.
Magnetic insights
Magnetic insights
The hardest part of AI isn’t the tech. It’s getting people to change the way they work.
“The hardest part of AI isn’t the tech.
It’s getting people to change the way they work.”
– Satya Nadella, CEO, Microsoft
"If we treat AI purely as a productivity play and ignore the people who need to use these tools, we’ll fail."
"If we treat AI purely as a productivity play
and ignore the people who need to use these tools, we’ll fail."
– Martha Lane Fox, tech businesswoman,
philanthropist, life peer
The hardest part of AI isn’t the tech. It’s getting people to change the way they work.
"If we treat AI purely as a productivity play and ignore the people who need to use these tools, we’ll fail."
“The hardest part of AI isn’t the tech.
It’s getting people to change the way they work.”
– Satya Nadella, CEO, Microsoft
"If we treat AI purely as a productivity play
and ignore the people who need to use these tools, we’ll fail."
– Martha Lane Fox, tech businesswoman,
philanthropist, life peer
Magnetic insights
New Human
92% of companies plan to increase AI investment but only 1% say their deployment is “mature”
0
of companies plan to increase AI investment but only 1% say their deployment is “mature”
52% of workers are worried about future AI use at work and 33% feel overwhelmed by it
0
of workers are worried about future AI use at work and 33% feel overwhelmed by it
45% of executives say their organisation’s ROI from AI adoption is below expectations
0
of executives say their organisation’s ROI from AI adoption is below expectations
 
 

What
we do

The hardest part of integrating AI isn't the artificial intelligence. It's the human one.

At Magnetic, we start with people not machines to help them reimagine how they work, learn, decide and lead.

Here's how we do it:

Purpose
Purpose

A clear 'why'
behind AI

We work with leaders to define a shared AI narrative about what it means for your company and for you as a leader.
People
People

People who
get it

We assess AI literacy, identify learning gaps, develop role-specific AI tools and build AI Champions to embed peer learning.
Process
Process

Work
redesigned

We map human-machine tasks to identify collaboration opportunities and equip teams with the right tools and capabilities.
Performance
Performance

Proof of
cultural
readiness

We measure not just AI performance but human adoption, adaptation and acceleration, with people-centred KPIs.

Purpose
Purpose

A clear 'why'
behind AI

We work with leaders to define a shared AI narrative about what it means for your company and for you as a leader.
People
People

People who
get it

We assess AI literacy, identify learning gaps, develop role-specific AI tools and build AI Champions to embed peer learning.
Process
Process

Work
redesigned

We map human-machine tasks to identify collaboration opportunities and equip teams with the right tools and capabilities.
Performance
Performance

Proof of
cultural
readiness

We measure not just AI performance but human adoption, adaptation and acceleration, with people-centred KPIs.

Magnetic insights

Our NewHuman future
Magnetic insights
Magnetic insights
Magnetic insights

Why humans will always be your competitive advantage

When everyone has the same AI tools, AI is not your competitive advantage. Your advantage is your people.
Why humans will always be your competitive advantage

Why the real AI revolution is cultural, not technical

We have a cultural blind spot: AI isn’t a capability problem; it’s a human systems problem. Don’t overlook the people side of AI transformation
Why the real AI revolution is cultural, not technical

Welcome to the 
NewHuman future

“AI is going to change everything.” It’s easy to say, we hear it everywhere, but very few people can tell you what it means.
Welcome to the 
NewHuman future

How AI is reminding us who we really are

We’ve been optimising everything for efficiency. But the human brain didn’t evolve for efficiency. It evolved for connection
How AI is reminding us who we really are

Designing lines of authority: how humans and AI share work

Philosophies of integration are emerging and they raise questions of control, accountability and decision making
Designing lines of authority: how humans and AI share work

    Ready to explore how
    this works for you?

    Whether you're just starting to think about AI adoption or already deep in it, we're here to help you keep your people at the centre of the change.
    Talk to our team
    NewHuman
    NewHuman