The future isn't certain but you can be ready. We help you spot emerging opportunities, understand your customers and build strategies that prepare your organisation for what's next.

Services include: strategic foresight; identifying opportunities; Challenge Labs (design the future); building visions; proposition development; explore new revenue streams; stakeholder engagement.

Innovation isn’t adopted if you don't have the right foundation for it. We help you build the culture, systems and skills, so that innovation becomes how you operate. We derisk it through our unique Magnetic Impact Measurement.

Services include: business operating models; systems and cultural change; ways of working; corporate storytelling, Innovation Labs; innovation skills and capabilities; innovation leadership development, mentoring and coaching.

Your customers expect more. We design products, services, experiences and brands by talking to your customers and starting with human needs, not assumptions. Then we co-create, test and build solutions that work in the real world.

Services include: product, service, experience and systems design; UX, UI and AI; visual design; building product-led models and teams; customer and ethnographic research; co-creation workshops; experimentation, incubation, prototyping and running pilots; usability testing and optimisation; brand strategy, identity and design.

AI is reshaping how we work. But organisations are starting tech-first and hitting a wall. Thinking people-first is a faster route to measurable impact and time-to-value. We help you build trust, collaboration and confidence.

Services include: AI literacy assessment; AI narrative development; leadership alignment; redesign roles and workflows; experimentation; derisking.

However we work with you, we use our unique Magnetic Impact Measurement (MIM) throughout the design and innovation process to derisk uncertainty. It's our unique method for delivering results you can measure, both quantitative and qualitative.

MIM includes: desired outcomes and defined goals from the outset; measurable processes with impact KPIs at agreed points; measurable ROI.