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We're on a mission to design better futures

Human-centred design and innovation that benefits businesses, people and the planet

You are:

A national or global business, government organisation or fast-growing startup who sees challenges as an opportunity to change, grow and succeed.

We are:

Not your usual consultants! We are an independent company of designers and innovators. We experiment, roll our sleeves up and make stuff happen.

What we do:

We create innovative, commercially successful products and services that help your customers, partners or employees do something new or better.

Legal & General
Driving meaningful action on climate change
Condé Nast
Creating a secret new publication for the iconic media brand

Proud to work with:

Adidas logo
Balance logo
Bbc logo
Bupa logo
Cazoo logo
Google logo
Hsbc logo
Legal-And-General logo
Mars logo
Thames-Water logo
The-Economist logo
Ukri logo
  • Adidas logo
  • Balance logo
  • Bbc logo
  • Bupa logo
  • Cazoo logo
  • Google logo
  • Hsbc logo
  • Legal-And-General logo
  • Mars logo
  • Thames-Water logo
  • The-Economist logo
  • Ukri logo
Exchange
Catalysts of growth

In-person event on Wednesday 6th March 8.45-10.00am GMT, exploring the critical role of small businesses, entrepreneurs and corporates in driving the UK economy and unlocking growth. 

Magnetic Innovation Academy
Innovation Academy
Research taster session

A free one-hour taster for our Research Masterclass.
Tuesday 23rd April 8.30-9.30am GMT

Our annual book

Purpose: Built

Our seventh book is about designing a brighter, better future for your business, even when the world is in the middle of multiple huge challenges.

B Corp logo
B Corp logo
We’re a B Corp

We’re proud to announce that in summer 2023 we became a certified B Corporation, joining a global community of businesses measuring our social and environmental impact.