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We are Magnetic

Innovation
for

people

work

culture

planet

growth

impact

We take you beyond what you know to deliver extraordinary breakthroughs

You

An ambitious business, government organisation or fast-growing startup who sees challenges as an opportunity to change, grow and succeed.

Us

Your impact-led innovation partner: thinkers, designers and makers who create the capability to deliver results at scale.

Together

We co-create better products, services, experiences and systems: pioneering humanity-centred innovation.

What
we do

Help you lead change

Strategic foresight, identifying opportunities, people-first AI integration, Challenge Labs, building visions, stakeholder engagement

Build an innovation culture

Business operating models, systems and cultural change, ways of working, innovation skills and capabilities for leaders and teams

Design better experiences

Product, service and experience design, UX, UI and AI, customer and ethnographic research, co-creation workshops, prototyping experimentation, creating brands

Integrate people-first AI

Define a shared AI narrative, assess AI literacy; align leadership; accelerate adoption and time-to-value; redesign roles and workflows; build trust, collaboration and confidence; experimentation and derisking

Turn uncertainty into results

Using our unique Magnetic Impact Measurement to deliver quantitative and qualitative results throughout the process. Defined goals from the outset, agreed impact KPIs, measurable processes and ROI

Organisations that trust us to help build their future

A-Bupa logo
B-Mastercard logo
C-Mars logo
D-Google logo
E-Ukri logo
F_Marks-Spencer logo
G-John-Lewis logo
H-Adidas logo
I-Pepsico logo
J-Lloyds-Bank logo
K-Virgin logo
L-Hsbc logo
A-Bupa logo
B-Mastercard logo
C-Mars logo
D-Google logo
E-Ukri logo
F_Marks-Spencer logo
G-John-Lewis logo
H-Adidas logo
I-Pepsico logo
J-Lloyds-Bank logo
K-Virgin logo
L-Hsbc logo
"Metrics bridge the gap between the theoretical and actionable and are super-important, because once you have the metrics you have your stakeholders' attention and can measure the impact your work has, on them and the organisation. As a result of working with Magnetic, I plan to make sure that every piece of work my team does has tangible metrics that we can use to tell the story and measure the impact."
Paulo Molina, VP, Product Transformation, Mastercard

Stories of impact

Mars

Futureproofing Mars and improving life for 350k cocoa farmers

Innovate UK

Design coaching that’s helped 500+ SMEs grow their businesses

Condé Nast

A profitable new fashion industry publication for Condé Nast

PepsiCo

Preventing 16 serious product issues for PepsiCo across Europe in one year

Our thinking

Our latest Thought Report
Upgrading Humanity
Our new series of reports to help visionary leaders answer today’s big, difficult healthcare questions. Read issue 1: The winners and losers in the new world of weight-loss drugs.
Our latest book
The Chaos Advantage
A chaotic world can feel like it's holding you back. Our book is about using the energy of chaos as momentum to propel you forward.
B Corp logo
B Corp logo
We’re a B Corp
We're a certified B Corporation, measuring our social and environmental impact as part of our mission to design better futures.

Better futures, together

We are part of Newton, combining innovation and strategic delivery to create meaningful, lasting impact.
Newton
Newton