Welcome to Magnetic Methods, where we bring you our absolute favourite, battle-tested innovation techniques designed to help you explore, prioritise, and supercharge the creation of ideas your customers will love.
Our kit boasts 13 dynamic activity cards packed with engaging exercises and real-world examples. From initial customer research to early-stage concept testing, we’ve got everything you need to transform your ideas into customer-loved innovations. Get ready to explore, prioritise, and propel your ideas to new heights!
Invite constructive feedback to identify and fix flaws in your top ideas, ensuring they are robust and well-developed.
Capture the essence of a problem in a concise statement that directly addresses your customer's core concerns.
Other cards we use on our courses
Identify and prioritise the riskiest assumptions behind your solution.
Dive into your customer's world to deeply understand their attitudes, motivations, and problems.
Design a visual narrative of a customer journey to understand and improve their overall experience.
Ignite creativity and generate ideas quickly with this energising sketching activity.
Run low-cost, low-risk experiments to validate your assumptions and gain critical design insights directly from customers.
Step into the shoes of your customers to understand their goals and challenges through a persona.
Transform challenges into opportunities with “How Might We” statements.
Win over your stakeholders and advance your solution by telling compelling stories.
Build empathy by reflecting on how customers experience their problems and make sense of them.
Curious to dive deeper into the cards? Grab a sneak peek of our cards by downloading a free sample now and start practising right away! Ready for the full set and some hands-on training? Reach out to us—we're excited to connect and chat!