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Magnetic Methods. Your ultimate innovation kit.
Innovation Academy

Magnetic Methods: Your ultimate innovation kit!

Magnetic Methods

Welcome to Magnetic Methods, where we bring you our absolute favourite, battle-tested innovation techniques designed to help you explore, prioritise, and supercharge the creation of ideas your customers will love.

Our kit boasts 13 dynamic activity cards packed with engaging exercises and real-world examples. From initial customer research to early-stage concept testing, we’ve got everything you need to transform your ideas into customer-loved innovations. Get ready to explore, prioritise, and propel your ideas to new heights!

Magnetic Methods
Build it, break it, fix it

Invite constructive feedback to identify and fix flaws in your top ideas, ensuring they are robust and well-developed.

Magnetic Methods
Problem framing

Capture the essence of a problem in a concise statement that directly addresses your customer's core concerns.

Other cards we use on our courses

Magnetic methods - Assumption map
Magnetic Methods
Assumption map

Identify and prioritise the riskiest assumptions behind your solution.

Magnetic methods - Customer interviews
Magnetic Methods
Customer interviews

Dive into your customer's world to deeply understand their attitudes, motivations, and problems.

Magnetic methods - Customer journey map
Magnetic Methods
Customer journey map

Design a visual narrative of a customer journey to understand and improve their overall experience.

Magnetic methods - Crazy 8s
Magnetic Methods
Crazy 8s

Ignite creativity and generate ideas quickly with this energising sketching activity.

Magnetic methods - Experiment canvas
Magnetic Methods
Experiment canvas

Run low-cost, low-risk experiments to validate your assumptions and gain critical design insights directly from customers.

Magnetic methods - Sketch personas
Magnetic Methods
Sketch personas

Step into the shoes of your customers to understand their goals and challenges through a persona.

Magnetic methods - How might we
Magnetic Methods
How Might We

Transform challenges into opportunities with “How Might We” statements.

Magnetic methods - Pitch your solution
Magnetic Methods
Pitch your solution

Win over your stakeholders and advance your solution by telling compelling stories.

Magnetic methods - Empathy map
Magnetic Methods
Empathy map

Build empathy by reflecting on how customers experience their problems and make sense of them.

Download our free samples

Curious to dive deeper into the cards? Grab a sneak peek of our cards by downloading a free sample now and start practising right away! Ready for the full set and some hands-on training? Reach out to us—we're excited to connect and chat!

Get your free sample

Our courses

Problem solving: back to basics

A two-hour introduction to creative problem solving, to help you solve complex challenges and keep up with today’s business environment Today’s business environment i...

How to solve your customers’ problems

How to focus on the right problem, pursue the right opportunities, validate solutions and de-risk innovation Two days of hands-on learning, spanning the breadth of th...

Problem-framing masterclass

Learn to approach problems in a more creative and people-centred way, with a structured process for identifying, understanding and solving problems This one-day cours...
Interested in training for your team?