Magnetic Methods: Your ultimate innovation kit!
Invite constructive feedback to identify and fix flaws in your top ideas, ensuring they are robust and well-developed.
Capture the essence of a problem in a concise statement that directly addresses your customer's core concerns.
Other cards we use on our courses
Identify and prioritise the riskiest assumptions behind your solution.
Dive into your customer's world to deeply understand their attitudes, motivations, and problems.
Design a visual narrative of a customer journey to understand and improve their overall experience.
Ignite creativity and generate ideas quickly with this energising sketching activity.
Run low-cost, low-risk experiments to validate your assumptions and gain critical design insights directly from customers.
Step into the shoes of your customers to understand their goals and challenges through a persona.
Transform challenges into opportunities with “How Might We” statements.
Win over your stakeholders and advance your solution by telling compelling stories.
Build empathy by reflecting on how customers experience their problems and make sense of them.
Problem solving: back to basics
How to solve your customers’ problems
Problem-framing masterclass
