How can we help people manage their health and access timely, high-quality care when healthcare systems are stretched thin, leaving them undiagnosed and without treatment?
Our approach
MedX had created an AI-powered technology that assisted doctors in diagnosing rare diseases. We helped to turn it into a trusted product for patients.
In Britain, much of the time in a GP visit is spent answering basic questions. What if patients could spend unhurried time answering those questions in an app, with an AI system that can triage their condition and give advice?
It would mean creating a digital experience that people trust and would share their intimate personal details with. The app had to convey the sense of empathy that they’d expect in this context.
To understand the habits of patients, we worked with psychologists doing research across different cultures. We used this to prototype and build a conversational interface that was intuitive, efficient and above all, trusted.
Through deep consumer research and iterative design, we created a globally scalable product, the Ada app (now Ada Health). We developed the experience, the branding and the go-to-market strategy to meet people’s healthcare needs across different cultures and deliver value to investors.
