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Greater Manchester Combined Authority

Helping GMCA get Manchester teenagers excited about their futures

Too few young people in Manchester are aware of technical education pathways or don't see them as aspirational. How could Greater Manchester Combined Authority help them explore their options in a way that’s relevant, digital-first and student-led?

Our approach

We ran co-creation workshops with students, educators and employers to create a tool that works for them and will provide local businesses with the right future talent. Students told us they wanted something web-based, lightweight and personalised. We designed around their needs and gave them a reason to be excited about what’s next. We also created a film for the launch of the new Manchester Baccalaureate, which put students’ voices at the forefront.

The outcome

Tech Pass is a personalised digital prototype, built through hands-on testing, that makes technical education visible, aspirational and shareable for students. It tackled low awareness of T-Levels (two-year vocational qualifications for 16-19-year-olds) by focusing on interests, not grades. This helped students see technical pathways as relevant options.

Greater Manchester Combined Authority
Greater Manchester Combined Authority logo

Mark Webster, Managing Consultant

Contact Mark at mark.webster@wearemagnetic.com to discuss how we can help you answer big questions and design a better future for your business, your people and the planet.

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