Research masterclass
Learn how to conduct effective customer research, from identifying your goal to interviews to actionable insights that help you make better business decisions
Our one-day research masterclass is designed to equip you with the skills and techniques to conduct effective customer research. Research is the vital first step in understanding your customers and what they need. We will teach you how to create trust with participants, develop empathy and pick up on the clues that will help you piece together compelling insights.
You’ll learn to identify research goals, create research objectives, design surveys, conduct interviews, synthesise the data and create actionable insight. You’ll learn about different research methods and tools, such as segmentation, persona development and customer feedback analysis.
By the end of the day, you will have a solid understanding of how to use customer research to inform business decisions.
What’s included
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A one-day course run by expert design and innovation practitioners
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Online or in person
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Hands-on exercises relevant to your business
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Small group activities to spark conversation and collaboration
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Lifetime access to our expert toolkits and worksheets
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Pre- and post-session learning activities
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Access to our online innovation community
Outcomes
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Identify customer needs and preferences
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Understand different customer research methods and techniques
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Analyse and interpret customer data to draw insights from
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Know the importance of customer feedback for growth and innovation
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Conduct customer interviews
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Segment and target customers effectively
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Use customer personas to develop empathy and drive human-centred decisions
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Confidence to make your research insights actionable
- Format: online or in person
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Duration: 1 day
