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How to solve your customers’ problems
Innovation Academy

How to solve your customers’ problems

How to focus on the right problem, pursue the right opportunities, validate solutions and de-risk innovation

Two days of hands-on learning, spanning the breadth of the innovation process. You’ll use our innovation toolkit and techniques to explore and solve a real business problem you’re facing, equipping you with the knowledge and skills for creative problem solving back in your company.

What’s included

  • A two-day course run by expert design and innovation practitioners

  • Online or in person

  • Hands-on problem solving exercises relevant to your business

  • Small group activities to spark conversation and collaboration

  • Lifetime access to our expert toolkits and worksheets

  • Pre- and post-session learning activities

  • Access to our online innovation community

Outcomes

  • Understand the principles and techniques of creative problem-solving

  • Identify and analyse problems and opportunities using creative thinking

  • Explore different ideation techniques and find the best one for a given situation

  • Generate, evaluate and choose solutions that meet the needs of customers

  • Cultivate a creative mindset and overcome mental blocks or biases that hinder innovation

  • Prototype and test innovative ideas, iterating until the best solution is found


  • Format: online or in person
  • Calendar icon
    Duration: 2 days
Jon Pearson, Innovation Academy Lead
Jon Pearson, Innovation Academy Lead

Contact Jon at jon.pearson@wearemagnetic.com if you’d like to discuss running a course and equipping your teams with the skills they need to kickstart new capabilities, new thinking and new ways of working.

“The materials and templates proved invaluable at  capturing information and data and applying empirical
process to real problems.”

Innovation Manager, Just
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