Storytelling masterclass
Learn how to use storytelling to get your audience’s attention, get them on board with your ideas, and inspire and motivate them to act
Our storytelling masterclass will help you develop compelling narratives that engage, inspire and motivate your audience. Learn how to tailor your storytelling for different contexts, such as presentations, marketing campaigns or personal narratives, and how to use storytelling techniques to captivate people and get buy-in for your ideas.
By the end of the day, you will have honed your skills in writing unforgettable stories that leave a lasting impact on your audience.
What’s included
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A one-day course run by expert design and innovation practitioners
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Online or in person
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Hands on exercises relevant to your business
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Small group activities to spark conversation and collaboration
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Lifetime access to our expert toolkits and worksheets
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Pre- and post-session learning activities
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Access to our online innovation community
Outcomes
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Understand the importance of storytelling in communication
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Create engaging and persuasive stories
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Structure stories for impact
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Different story formats and their application in different contexts
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Deliver stories effectively and with confidence
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Use stories to evoke emotions and create authentic connections
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Use the power of visualisation in storytelling
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Tailor stories for a specific audience
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Use storytelling as a tool for leadership and influence
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Use feedback to improve storytelling ability
- Format: online or in person
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Duration: 1 day
