Ada had an AI-powered diagnosis engine that supported doctors. We helped them build that into a product for patients.
In Britain, the average GP visit is 9 minutes and 22 seconds. Much of that is spent answering basic questions. What if patients could spend unhurried time answering those questions in an app, with an AI system that can triage conditions, and offer advice?
This was a fascinating psychological puzzle – how can you create a digital experience that evokes trust? We needed patients to share their most intimate personal details. How could an app deliver the sense of empathy that consumers would expect in this context?
To understand the real life habits of patients we worked with psychologists doing research across different cultures. We used this to prototype and build a conversational interface that was intuitive, efficient but above all, trusted.
