ada on iPhone


Turning a successful AI app for doctors into a trusted self-diagnosis tool for the rest of us.

Ada had an AI-powered diagnosis engine that supported doctors. We helped them build that into a product for patients.

In Britain, the average GP visit is 9 minutes and 22 seconds. Much of that is spent answering basic questions. What if patients could spend unhurried time answering those questions in an app, with an AI system that can triage conditions, and offer advice?

This was a fascinating psychological puzzle – how can you create a digital experience that evokes trust? We needed patients to share their most intimate personal details. How could an app deliver the sense of empathy that consumers would expect in this context?

To understand the real life habits of patients we worked with psychologists doing research across different cultures. We used this to prototype and build a conversational interface that was intuitive, efficient but above all, trusted.

Our impact

From a successful AI app for doctors into a trusted self-diagnosis tool for everyone.

130 The most downloaded health app in this many countries
1 Cannes Lion award for innovation
4,000,000 Assessments undertaken in 3 years
Ada website on a laptop
Lucy Willett

Lucy Willett, Business Director

“Ada was an incredibly exciting project that had it all – human-centred design, business model innovation, creation of a new brand. Most of all it’s done what we like to do best – drive meaningful change. In this case by improving people’s ability to understand and assess symptoms at a time where healthcare is crying out for better patient experiences.”

Contact Lucy to discuss the ways in which Magnetic can help your organisation to make better futures for all of us.

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