Magnetic returns to independent ownership

Magnetic returns to independent ownership following management buy-out

Magnetic, the B Corp-certified innovation and design company, has completed a management buy-out (MBO), returning the business to independent ownership. 

The decision reflects a clear belief that Magnetic is best placed to thrive independently — giving the business the focus and freedom to keep doing what it does best: working at pace, experimenting hands-on and using design to solve complex problems for clients including Mars Wrigley, PepsiCo, Bupa, HSBC, Legal & General, Kingfisher Group, Innovate UK, the National Physical Laboratory and Google.

As part of the MBO, CEO Jenny Burns will be joined in leading the business by Managing Director Jason DaPonte, Impact Director Conor McNicholas and Marketing Director Amelia Shepherd. The leadership team combines long-standing experience within Magnetic with broader expertise across innovation, culture, brand and commercial growth.

Jenny Burns, CEO of Magnetic, said:

“Magnetic has never tried to be a traditional consultancy. We’ve always believed the best work happens close to the problem. Independence gives us the clarity and pace to operate that way — experienced people bringing energy to complex challenges, helping organisations get unstuck and building a consultancy that’s human, collaborative and focused on positive impact.”

The MBO marks the start of Magnetic’s next chapter, building on strong momentum and continuing to help organisations move forward with confidence through complex change. 

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