We are Magnetic

A design and innovation company.

We're on a mission to design better futures

What we do

  • Transform organisations

    Designing and delivering big organisational change.

  • Design products and services

    Creating award-winning products and services from concept to launch.

  • Build capabilities

Who we work with

We work collaboratively with national and multinational companies, start-ups and disruptors, government and infrastructure.

  • balance

    Menopause impacts 50% of the world's population yet it's still a severely underserved area of healthcare. balance is a menopause support app designed to empower.
    More about balance
  • The Economist

    We helped to define a new product for one of the most storied media brands in the world.
    More about The Economist

“Magnetic brought in a different approach. We’ve created a thing that exists.”

Sharon Cooper, Chief Digital Officer, The Economist Intelligence Unit