We're on a mission to design better futures

Human-centred design and innovation that benefits businesses, people and the planet

You are:

A national or global business, government organisation or fast-growing startup who sees challenges as an opportunity to change, grow and succeed.

We are:

Not your usual consultants! We are an independent company of designers and innovators. We experiment, roll our sleeves up and make stuff happen.

What we do:

We create innovative, commercially successful products and services that help your customers, partners or employees do something new or better.

Magnetic Thought Report

Upgrading Humanity

Our new series of reports to help visionary leaders answer today’s big, difficult healthcare questions. Read issue 1: The winners and losers in the new world of weight-loss drugs.

Read now

Our work

View more work

Legal & General

Driving meaningful action on climate change

How we met the challenge

Condé Nast

A profitable new fashion industry publication for Condé Nast

See what we did

Proud to work with:

Innovation Academy

Masterclass taster sessions for your team

Experience our Innovation Academy. Sign your team up for a FREE taster session, and we'll schedule a time that works for you

Enquire now

Our 2025 book

The Chaos Advantage

Our newest book is about using the momentum of chaos to propel your business forward, to positive growth and success.

Order your copy

We’re a B Corp

We’re proud to announce that in summer 2023 we became a certified B Corporation, joining a global community of businesses measuring our social and environmental impact.