The cocoa supply chain is under threat. How could instability and uncertainty be turned into long-term opportunity and faster growth?
Mars Wrigley is one of the chocolate industry’s leading players and chocolate is the company’s biggest revenue source. The health of the cocoa supply chain impacts every part of the business. But it’s under threat and the future of the cocoa industry is unstable and uncertain.
To secure future growth, and ensure the cocoa business is driving Mars towards its 2050 net zero target, Mars set a bold ambition to reshape the future of cocoa.
We worked with the business to help push the thinking, moving from five to 10 years to 30 years into the future. Our mission was to help the team understand the world of 2050 and work backwards to define a bold and inspiring cocoa sustainability vision, plus a clear strategy for implementation.
We worked with diverse experts and stakeholders to bring to life potential scenarios for 2050, with clear implications for the Mars Cocoa Enterprise. We created distinct, human-centric scenarios that make the far future tangible, engaging and actionable, and aligned stakeholders on how to prepare for 2050 and unlock key opportunities.
We used the insight to guide a cross-functional group on a bold and inspiring vision, strategic pillars and the critical shifts required to live it.
The result is a north star: a cocoa sustainability strategy with high alignment, engagement and ownership across the business. Mars has committed to making uncomfortable but progressive decisions, making the unthinkable an exciting reality.
