An empowering menopause support app created by involving hundreds of users in the design and testing, from concept to launch
Menopause impacts 50% of the world's population yet it's still a severely underserved area of healthcare. During our research, the majority of the people we spoke to had been unaware of what their perimenopausal and menopausal symptoms were when they first experienced them.
With the help of hundreds of people who were engaged throughout the design and testing process, from concept to launch, we created an app that’s relatable and specific to the unique needs of this group.
During the process, we found ourselves sharing some very raw and emotional moments with our participants. This was when we really felt the impact that our work could have on so many people across the world.
Magnetic Business Director Natalia Waters says: “Balance was a great opportunity for us to design and deliver a product that had been inspired, informed and designed by the audience using it from day one. Our user group really valued having the chance to be involved in shaping exactly what the product looked like and how it worked, allowing us to create a solution that elegantly solved their problems. It was rewarding to see so many people find the help and support they needed to take control of their bodies and their health.”
Working closely with leading menopause practitioners, we created an app designed to empower people at menopause. It provides access to free expert menopause content, a journal to track everything that happens including symptoms and sleep patterns, a place to review treatments and a safe space to share stories.
