Experimentation masterclass
Learn how to design, build and run lean experiments – and take the uncertainty out of product and service design
Design thinking and experimentation are core skills for problem solving and innovative product and service design. They give you confidence in your idea or proposition, showing that it’s needed by customers, makes sense for your business and will deliver value.
On this one-day course, you’ll apply what you learn to real-world scenarios. This gives you the opportunity to do real user testing and see how lean, iterative experiments are fundamental to product and service design. You’ll learn how to adopt a customer-centric approach, using lean experimentation to construct hypotheses, generate prototypes, design experiments and validate assumptions so that you can make decisions that are based on results and insights.
What’s included
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A one-day course run by expert design and innovation practitioners
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Online or in person
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Hands-on exercises relevant to your business
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Small group activities to spark conversation and collaboration
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Lifetime access to our expert toolkits and worksheets
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Pre- and post-session learning activities
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Access to our online innovation community
Outcomes
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Understand the principles and concepts of lean experimentation
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Proficiency in rapid prototyping and iteration techniques to test and refine ideas quickly
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Construct hypotheses and design experiments to validate assumptions
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Integrate lean experimentation and design thinking principles into existing business processes
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Confident to use lean experimentation and design thinking methodologies to solve complex problems
- Format: online or in person
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Duration: 1 day
