Our latest stories

Creative branding
  • Climate change facts from the frontline: The Circle

    Here’s an eclectic list of climate, net zero and circular economy learnings and observations collated and curated by the Magnetic team, straight from the innovation and design front line.

    Read more
  • Magnetic Thought Report: Employee Tensions

    Why every organisation must reconsider their Employee Experience.

    Read more
  • Hotter, louder and more confusing: What’s next for net zero?

    How should we be thinking about net zero in the last few months of 2022? Is it a luxury throwback to a more affluent time?

    Read more
  • Who cares wins, right?

    There’s a new generation of people starting businesses, looking for jobs and looking within their own organisations for something more.

    Read more
  • How smart might our cities become?

    How and where we live is changing rapidly. Our design team answer questions including: What might that look like? How would we experience it?

    Read more
  • Developing Big Ideas: 10 Things We Learnt

    “How do we get to be more ambitious?” We hear these questions from the people and businesses we work with all the time. Here’s a few ideas.

    Read more
  • Hybrid sucks for people (or does it?)

    We brought together an exclusive group of leaders to get under the skin of their biggest people challenges, and to compare notes.

    Read more
  • Getting close to customers: our top tips and techniques

    Building a deep understanding of customers motivation helps brands place bets on products and services to invest in. Here’s what works.

    Read more
  • Smaller spaces, bigger considerations: home DIY customers of the future

    In 2021, 48% of Brits took part in home restorations or DIY. Who is the home improvement customer of the future? What will they buy?

    Read more