Press Release: Magnetic becomes B Corp

Magnetic, the UK’s leading independent innovation company has been awarded B Corp status after demonstrating a commitment to design a better world and embrace diversity to bring responsible new products and services to market. It has become the biggest independent innovation company to attain B Corp status.

Magnetic said that it has built upon its core values and purpose to achieve the award. The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of governance, workers, community, environment and customers.

There are currently over 1300+ B Corps in the UK and Magnetic are joining a community of like minded businesses that includes Simplyhealth, Finisterre, Innocent Drinks and Simply Business.

Co-founder and CFO, Richard Poole, said: “I am incredibly proud to announce that Magnetic is now a certified B Corp, joining a global community of businesses and organisations that prioritise people, planet and purpose.

“Our purpose is to ‘design better futures’ by working with ambitious brands such as Mars Wrigley, Bupa, Google, Innovate UK and Simply Business who are reinventing business. They understand the importance of driving change and becoming a force for good. We aim to support purpose driven businesses that strive to make a difference in the world.

“For us, B Corp is the economic alternative to a world dominated by shareholder-only decision making. And to be part of this community, in the innovation industry that should be leading the way in this space, is something very exciting indeed. I’m delighted that Magnetic is the biggest independent innovation company to attain B Corp status, demonstrating our commitment to designing a better future.”

Co-founder and Chief Creative Officer, Lou Cordwell OBE said “Around 196,000 businesses globally have registered to use the B Corp impact tools; together we’re contributing to a future where sustainability and inclusivity are not just an afterthought but a fundamental aspect of design and decision-making processes.”

“Our focus is to use design as a powerful tool to work with our clients to make new responsible and sustainable products and services. We’re incredibly proud to be only one of 6,000 companies in the world that have been certified as meeting the high standards of social and environmental performance, transparency and accountability as prescribed by B Lab.”


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For more information on B Corp, visit the B Corp Website

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