Bain Magnetic

Magnetic appointed key position for Bain & Company in EMEA

Bain & Company is one of the most respected and well-connected strategy consultancies in the world. Magnetic is the UK’s leading independent product and service innovation company. After working together on a series of successful projects over the last three years, we have now signed a strategic partnership agreement.


But, what does this mean?

Magnetic remains independent and will continue working with our fast-growing and diverse roster of amazing clients, from HSBC to Condé Nast. In addition, we will bring our deep skills in business and innovation strategy, product and service innovation, and business incubation to help Bain & Company clients develop new capabilities and ways of working, enabling transformation and success in the digital age.

Regardless of industry, executives understand the need to develop strategies that help propel innovation and accelerate transformation within their companies, but it can be hard to keep up with rapid and complex changes,” said James Anderson, a partner in Bain & Company’s Digital practice. “Together, we will help clients who want to define the future, not hide from it, innovate at pace and deliver superior results.”

Clients are looking for new partners who can help them use digital technology to bring ideas to market with greater agility and impact,” adds Richard Poole, managing partner, Magnetic. “This has created a new market for smart agile, lean innovation specialists that combine digital, product and proposition design with new ways of working – capabilities at the core of Magnetic. Together, we’ll be best placed to take advantage of this growth category and deliver on our clients’ needs.”

In the next 12 months, Bain & Company and Magnetic will partner on a joint Disruption Forum in May 2020 to explore opportunities for CEOs from leading incumbent firms to innovate and transform their businesses. They will also collaborate on Magnetic’s CHANGE Forum events, which are designed for c-suite leaders to get the inside-track on who’s disrupting and shaping the future of their industry and how.



About Magnetic

The best way to learn about Magnetic is by reading one of our books, which you can download on this page. Magnetic was founded in 2011 and is the UK’s leading independent product and service innovation company that unlocks potential in organisations, helping them to change and innovate at pace. Working alongside clients Magnetic co-create products, services, and new ways of working, enabling them to transform and get ahead in the digital age. Magnetic works with leading UK and international organisations in banking, insurance, media, health, energy, retail, consumer goods, government and infrastructure.


About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Since our founding in 1973, we have measured our success by the success of our clients. We proudly maintain the highest level of client advocacy in the industry, and our clients have outperformed the stock market 4-to-1.

Learn more at, follow them on Twitter @BainAlerts and read the Bain press release here.

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