L&G climate change

Legal & General

Legal & General recognised its power to drive meaningful action on climate change. We helped them figure out how.

L&G manages almost £1.5 trillion of assets. Its purpose is to build a better society for the long-term and it sees tackling climate change as key to that.

We helped to bring all of L&G’s businesses together to create new, innovative financial products that put the organisation at the forefront of a net zero economy.

We worked with 10 cross-functional teams team to design and run an intensive 9-month accelerator programme helping them to generate and then test out 10 new ideas in the sustainability space.

We ended up with 2 new products with clear business cases which were approved for further customer validation and a go to market strategy. The programme also created a culture of collaboration and action to help L&G think creatively about where they put their trillion-pound financial muscle in the future.

Our impact

Incubating bold new ideas to tackle climate change.

100+ Team members involved
10 New ideas developed
2 Ideas taken to market
L&G case study
Dean Wilson

Dean Wilson, Business Director

“Many of our clients literally shape our world. As a result, they are in a real position to create genuine, positive change. So we never take for granted their choice to partner with us to do the work necessary to decide on and design the changes that will influence the world we inhabit and the lived experience of millions of people, long into the future.”

Contact Dean to discuss the ways in which Magnetic can help your organisation to make better futures for all of us.


Connect on LinkedIn

See more of our work

  1. BBC

    During our time as the longest serving digital design partner on the BBC’s UX&D roster we’ve collaborated with almost every part of their portfolio, supporting their mission to put digital at the heart of audience engagement.
    More about BBC
  2. Ada

    Ada had an AI-powered diagnosis engine that supported doctors. We helped them build that into a product for patients.
    More about Ada