BBC on laptop


For over 20 years we’ve collaborated with multiple parts of the world’s oldest national broadcasting organisation.

During our time as the longest serving digital design partner on the BBC’s UX&D roster we’ve collaborated with almost every part of their portfolio, supporting their mission to put digital at the heart of audience engagement.

The BBC has been a pioneer in its innovation and experimentation in the digital space and we’re proud to have worked together on a number of boundary-breaking projects over the years, some of which include —


Tackling climate change since the early 2000s through the virtual garden and reward system, Bloom — with artist, Daniel Brown.

Desert Island Discs

Building the BBC’s first digital archive with the iconic Desert Island Discs.

2012 Olympics

Taking sports to the small screen — the first ‘mobile Olympics’ in 2012 for BBC Sport.


Helping young people to connect with the Bard 400 years after his death through ShakespeareMe, an interactive app.


Digitising education with BBC Bitesize, one of the the organisation’s biggest and best-loved services.


Satisfying curious minds with the double Webby-winning interface, BBC Ideas.

Food and voice

Exploring the potential of voice technology in the kitchen with BBC Food.


Prototyping progressive ways to store and use data with the R&D team on BBC Box.

Our impact

Across the BBC portfolio we have…

20 Years of collaboration
80+ Boundary-breaking projects
9 Years on the UX&D roster
BBC bitesize on laptop
Toby Debelder

Toby de Belder, Business Director

“I’m extremely proud of our long term partnership with the BBC, delivering best in class design solutions across their products, projects and campaigns. It’s great to see even the smallest of components rolled out across such a vast digital estate.”

Contact Toby to discuss the ways in which Magnetic can help your organisation to make better futures for all of us.

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See more of our work

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  2. Legal & General

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