New Magnetic Board: CEO Jenny Burns, CCO Lou Cordwell MBE, CFO Richard Poole

Leading innovation and design powerhouse Magnetic, formerly Fluxx, is evolving to support its rapid growth and meet accelerating demand for combined services. The new Board advocates a shift to more women in leadership, with Jenny Burns as the new Chief Executive Officer and Lou Cordwell OBE as Chief Creative Officer. 

We are putting meaningful impact at the heart of our growth agenda. Since our merger with Magnetic North (mN) earlier in the year, we’ve experienced an exponential increase in demand for our combined services. With clients including Mars Wrigley, Bupa and The Big Issue, we're supporting business leaders to take advantage of dynamic markets, shifting customer needs and the opportunities presented by Covid-19.

To continue to meet the needs of businesses and effectively grow at pace, today we’ve announced the evolution of our leadership, including a new Board structure, that will continue to build a thriving team, maintain outstanding delivery and put meaningful impact at the heart of our agenda. Fluxx’s current Executive Partner Jenny Burns will be appointed as the new Chief Executive Officer. Lou Cordwell, founder of mN, will take the role of Chief Creative Officer. Richard Poole, Founding Partner of Fluxx, will become the Chief Financial Officer.

Lou Cordwell OBE said: “The pandemic brought the structural inequalities in our society to the forefront, so championing a different version of success – where brilliant design and innovation considers people and planet – is central to our mission. When less than 30% of C-suite positions in FTSE 300 companies are women, I’m proud that our new Board is designed to advocate a necessary shift for diversity in leadership.”

Richard Poole said: “We’ve helped hundreds of organisations unlock their potential. This has been driven by people from diverse backgrounds and perspectives who bring their unique skills and experience to every project. That’s what makes our culture so special. Jenny is brilliant at building teams and unlocking potential, honing an individual’s superpower and translating that into delivering excellence for our clients. She’s the natural choice for leading the next chapter of our company’s growth.”

In addition to these new Board positions, our new Leadership Team will have women in five of the nine positions. The team has been created through a combination of internal promotions and new roles, including the BBC’s David Bailey, who joins us as Executive Creative Director in September. We’ll continue to embrace hybrid working with offices in both London and Manchester. Since May 2021 the team has grown by over 30%, with plans to recruit a further 20 innovation consultants and creatives in the next six to 12 months.

“We’re already maximising the opportunities hybrid working presents. We prioritise outcomes over hours and embrace flexibility, reimagining how, where and when work gets done. Creating a thriving work environment, where we support our people and acknowledge the importance of wellbeing, means we can service our clients at our best, and consistently deliver amazing results. We’re very excited for the next chapter,” said Jenny Burns.